The Rise of the Fashion Sweatshirt
For the fashion boff in me, this article proved very interesting (yes, I'm linking you up to Business of Fashion again). It's about the rise of sweatshirts being worn in day-to-day fashion -- but think further than the image of the plain sweater you own that just popped into your head. Designers and editors alike agree that the best sweatshirts are those that have something about them, whether it be a quirky design or interesting embellishment.
I adore the Kenzo jumper below, and actually stumbled across an ASOS equivalent for those of you interested. In fact, ASOS have got a whole feature on fashion sweatshirts right now - entitled "The Souped-Up Sweatshirt". They're bang on the pulse of what's on trend, as per usual. As BoF says, all hail the "statement sweatshirt." Love the phrase. Love the sweatshirts. Love anything 'statement'.
- A.T.
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