I'd like to add another to that list. The film is for Prada's Candy L'Eau fragrance. Although the fashion films on BoF's list do try to stand apart from their slow-paced, serious predecessors (think of models staring aimlessly at the camera), none achieves a true break-away as Prada's Candy L'Eau film does. Starring Lea Seydoux as a free-spirited Parisian girl being pursued by two suited men anxious to win her over, the film is brief, sweet, and kept my attention for the whole duration as the story unfolds. (Also, how gorgeous is Lea Seydoux?!)
It's refreshing to see labels realising the key to a good fashion film. Here's to welcoming the 'new template'!
- .A.T
