Tuesday, May 13, 2014

A Choo of Your Own


Jimmy Choo is the latest brand to offer a bespoke service on its products, joining the likes of Fendi, Burberry and Prada who currently offer a made-to-measure service on some of their most iconic products.

Burberry initiated its 'Burberry Bespoke' offering in 2011, allowing customers to essentially design their own classic Burberry trench coat right down to the cut, lining, length and collars. Whilst the bespoke trenches are at the higher end of the brand's price range, they allow affluent customers to have their own take on a product that has been a part of the brand for decades and add to the aspirational value that most luxury brands hold sacred.

As of this month, British label Jimmy Choo is now offering a bespoke service on some of its most popular shoe styles. Sandra Choi, Jimmy Choo's creative director, has selected her favourite styles for the service - the Nouk, Lance, Xenie and Tite models. Previously only available to the likes of red-carpet customers, this move to offer personalisation on Jimmy Choo shoes is a wise move in an industry landscape that is increasingly shaped by the demand for innovation in marketing and design, requiring designers to build on their previous offerings.

Customers can choose from a variety of colours and materials, with an option to have each pair stamped with a monogram of choice.


The Jimmy Choo personalisation service started on May 9 in the Sloane Street store, will be offered in Paris boutiques from May 19 and will roll out globally throughout the rest of May.

How long until we can design our own Manolos?

- A.T.

Wednesday, May 7, 2014

Happy Feet (At Last!)

What do you get when you cross comfort with fashion? As well as thousands of smiling fashionistas, cue retailers and designers alike diving head-first into the latest trend of slip-on pumps.


First I noticed Steve Madden's offering, then came along ASOS and Kurt Geiger. Just to assure the fashion crowd that this trend was being taken seriously, Jimmy Choo has now jumped on the bandwagon and released some oh-so-mouth-watering pumps that I do wish I could stretch my pay packet to.

Now I'm seeing slip-ons everywhere and had to invest in a pair of my own. A big fan of the Givenchy floral pumps, and a stickler for finding high street versions of designer items, I invested in some Dockland Plimsolls from ASOS, £20.

What I love the most is seeing people pushing the boundaries with how they wear their slip-ons. I've seen them with sports-luxe trousers, pleated midi skirts and eclectic maxi dresses; I've also seen a few colleagues proudly scuffling around the office in theirs. I too share their smug expression, not just because of the great pattern on my slip-ons, but because they feel so nice on my feet - I see slip-ons as a chance for feet rehab. I'm always a fan of a good heel but when it comes to a choice between the two, if fashion says so, then I vote slip-ons.





(Pictures from Google Images)

How do you wear yours?

- A.T.