Fashion Film: Prada's Sweet Candy

The fashion news and business website, Business of Fashion (BoF), recently published 'The Top 10 Fashion Films of the Season', commending fashion labels such as Kenzo and Lanvin for breaking away from the 'old template' of fashion films, instead incorporating "unexpected plots, quirky music and bursts of humour."

I'd like to add another to that list. The film is for Prada's Candy L'Eau fragrance. Although the fashion films on BoF's list do try to stand apart from their slow-paced, serious predecessors (think of models staring aimlessly at the camera), none achieves a true break-away as Prada's Candy L'Eau film does. Starring Lea Seydoux as a free-spirited Parisian girl being pursued by two suited men anxious to win her over, the film is brief, sweet, and kept my attention for the whole duration as the story unfolds. (Also, how gorgeous is Lea Seydoux?!)

It's refreshing to see labels realising the key to a good fashion film. Here's to welcoming the 'new template'!

- .A.T

Exciting News: Say Hello to Her Campus Nottingham

As you may or may not already know, during my second semester abroad at the University of Illinois, I was taken on by Her Campus Illinois as a news editorial intern. That was a massive moment for me - I had been, to put it lightly, rather obsessed with Her Campus when I discovered it in my first semester and was aching to find a way to get on the team. I loved the idea of Her Campus - not only did you have a page online dedicated to and for your college, but you then had access to 1000's more articles on everything you can think of - fashion, beauty, music, general news, health, etc. It's like your favourite magazine but you don't have to wait a full month before reading new articles. Additionally, once I realised how big a deal Her Campus was in the U.S., it made me want to get involved even more.

During my second semester, I was lucky enough to be offered the position of a news editorial intern, and one of the girls who was on the HC Illinois team suggested that when I go back to England I should open a branch of Her Campus at my university there. I laughed - that would be way too much work - and put the idea aside. That was until I got home and thought: I might actually do that. I applied with a girl who studied in Illinois for the year with me, and whom I will be moving in with soon. We got the okay to open a HC Nottingham and are now preparing to launch it at the beginning of next month!

After many negotiations with the Her Campus Design Associate, she came up with this awesome banner for our school's page:

Even more exciting was getting our domain name - www.hercampus.com/Nottingham!

I'm super excited to get going with Her Campus Nottingham and to build up our team of writers, bloggers, photographers and editors! This is my and Maddie's first leadership role, so it's going to be a huge challenge but we are ready for it!

- A.T.