Hump Day Treat

PRIMARK CLOTHES AVAILABLE ON ASOS.COM

Today I came across a startling discovery - ASOS are now starting to stock Primark clothes. You probably know that Primark have always been strictly high-street, and many a time I have suffered from the frustration of going onto their website only to find that there are no clothes on there. It seems strange to have such a successful high street shop without its stock online - especially in the current state of technology and social media. Perhaps it would be impossible to put everything online, especially with their quick turnaround of stock. Although Forever 21 manage it . . .

Click on the picture below to see the items that ASOS have on the site at the moment. There are only 22 items listed, and despite much speculation about whether this is due to increase, Primark have said that the partnership with ASOS is a trial and, as such, is "very limited."

Does this mean that Primark is slowly transitioning to 'etail'? Time will tell. I'm not sure they need to - although it would be helpful for the odd stressful day when the last thing I want to do is get stuck into the clothes jungle that is the Primark shop floor. One thing's for sure though - ASOS have got so many things under their belt at the moment. I think Primark is a great string to add to their bow.

- A.T.